67. Breaking up with problematic clients (and how to prevent them in the first place) w/copywriter Brittany McBean

Breaking up (with problematic clients) is hard to do! In this episode, my guest – the delightful copywriter Brittany McBean – chats with me about the mental health toll needy or problematic clients can take on freelancers and service providers.

We're ALSO chatting about how she uses airtight contracts and a buttoned-up client onboarding system to make sure everyone's boundaries are respected and the best possible work is delivered.

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people. Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7 figure launches and funnels through clear messaging and ethical marketing practices. She'll talk just to hear herself talk, but you'll get the least nonsense out of her if you want to talk about ethical marketing, launch strategy, her journey with infertility & mental health, and open adoption. She believes in the Oxford comma and will fight you on it.

CONNECT WITH BRITTANY https://brittanymcbean.com/resources/ https://www.instagram.com/brittanylmcbean/

CONNECT WITH KELSEY http://www.kelseyformost.com https://www.instagram.com/kelsey.writes/