37. Is your business ready for paid ads? Google Ads expert Cally Pedersen of The Sage Agency walks us through it

Today’s guest is Cally Pedersen, the founder of The Sage Agency- We’re talk all about paid ads vs organic ads. If you’re interested in learning more about incorporating paid advertising into your business, this is the episode for you.

Paid advertising is kinda like having a virtual assistant working in the background 24 hours a day. This can take a ton of stress off your plate & do wonders for your mental health- that’s why Cally wants to help women-owned businesses scale with ads.

Cally provides 15 years of expert digital marketing knowledge with a focus on Google Advertising. But it wasn’t all sunshine and roses along the way! Cally went from hating her business and offering any service a client asked for to kindly "breaking up" with some clients and pivoting to only offer Google Ads. Once she did that, her profits tripled. (YUP, TRIPLED.)

She’s passionate about helping people build a thriving business by increasing sales and profitability through the unlimited potential of Google Ads. Also- Being a woman-owned business in a mostly male-dominated truly sets Cally’s agency apart! 

Connect with Cally:

Website: ​​https://thesageagency.com/

Instagram: https://www.instagram.com/the_sage_agency/

Connect With Me:

 Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/