36. What should go on your website? How to increase clarity & profits (listen up, even if you already have a site!) Solo Series #2
Alrighty, Magic Makers- welcome to the second episode in my solo series where I get into the nitty gritty of how to build the business of your dreams.
Solo Series Episode 1 (Find Your Magic ep. 30 published on 2/21/22) covered my 5 step process to naming a brand or business. Picking the right name can have a HUGE impact on your success later down the line (hello avoiding trademark infringement lawsuits!), so make sure you give that a listen.
Today’s episode takes a deep dive into how to structure your website (or how to re-structure it, even if you have one). We’re talking about SEO (search engine optimization), what pages you absolutely need, what bonus pages are smart to create, plus integrations like Google Analytics, Email platforms, and social media.
Here are links to the blog posts I reference in the episode on email marketing:
How to start & build an email list:
https://kelseyformost.com/blog/howtostartandbuildanemaillist/
Why I switched from Mailchimp to Kajabi to send emails:
https://kelseyformost.com/blog/why-i-switched-from-mailchimp-to-kajabi/
Also, here’s the “Freebies” page I created to improve my SEO so you can see an example:
https://kelseyformost.com/freebies
And my FAQ page so you can see an example:
And because I’m nice, here’s the list of necessary webpages you need to launch:
- Home
- About
- Products/Services Page
- Contact
2nd Tier web pages that are super helpful but not essential for launch
- Blog
- FAQ
- Freebies
Finally, here’s some basic tech that need to be connected on your website to set you up for success:
- Email marketing platform (I use Kajabi)
- Google Analytics
- Your social media profiles
Thanks for tuning in to this episode of Find Your Magic! If you have questions about how to build a website, please reach out to me at [email protected], I truly do reply to all my messages!
The most important thing to remember is: YOU’VE GOT THIS! Building a website takes time, patience, and in my experience, wine. I’m here to help!
Connect With Me:
Kelsey’s Website: http://www.kelseyformost.com
Kelsey’s Youtube: https://www.youtube.com/user/keformost
Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/
Kelsey’s Courses: https://kelseyformost.com/courses
Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/
Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/
