24. Your personality is the key to standing out; copywriting for healthcare (& other "buttoned up professionals") with fellow copywriter Brittany Herzberg

NERD ALERT: Today I'm speaking with a fellow copywriter, Brittany Herzberg!

In this episode, we share a lot of information about not hiding your personality behind boring ass copy... if you want to write your own copy, or are looking to hire a copywriter- this one's for you. w

A copywriter will help you optimize your words out there that represent your business. Great copy makes it easier for people to land on your website, book a consultation, buy a product, buy a service. The key to writing awesome copy is that it helps your ideal clients say yes to you quickly.

Brittany is a copywriter for holistic health professionals. She started off as a massage therapist and through that, she met other health professionals. She wanted to help them to stop hiding behind their degrees and start focusing on who they are as people by finding an entry point for emotional and human connections.

Once they found their emotional and human voice, their businesses took off, becasue the public cares about who you are as a person, not a fancy degree. The way to connect with your audience is by discovering their personality, owning it, and then putting that out into the world. Your magic is being you!

Connect with Brittany Herzberg:

Website: https://brittanyherzberg.com/

Instagram: https://www.instagram.com/b.here_/

LinkedIn: https://www.linkedin.com/in/brittany-herzberg-92422532/

Facebook: https://www.facebook.com/bheremassage/

Connect with Kelsey:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/