10. How to leave your day job without taking a pay cut with CEO Shannon Mattern

If you aren’t sure if you’re ready to make your side hustle your full-time job, this episode is for you! Educator, founder, CEO, and podcaster Shannon Mattern and I talk about the journey, the mindset, and the path you need to take to confidently transition from side hustler to self-employed, WITHOUT taking a pay cut.

Shannon’s story might sound (a little too) familiar: one day she found herself sitting in her beige office under fluorescent lights when she realized she wasn't fulfilling her life’s purpose. So even though it took a lot of brave vulnerability to let go of her "stable" 9-5 job, she decided to take the leap and build the career she'd always dreamed of where she could be her own boss.

Cut to a handful of years later: Shannon has now taught thousands of entrepreneurs how to build their own businesses and DIY a professional website through her amazing programs. And here's the kicker: according to her monthly income reports (which she publishes on her blog & which I never miss!) she's on track to scale to half a million dollars this year.

In this episode, Shannon and I talk about why you need to think of self-education as investing in yourself and your business. Thoughtfully spent dollars on courses, mentorship, and employees are investments that you will make back and can pay off big time in the long run.

Shannon's zone of genius is helping people identify marketable skills that bring them joy AND are actually going to make them money so they can feel safe leaving their day job/career/identity to go out on their own and invest in themselves. Because like it or not, at some point you have to invest in programs and people that are going to support your business to scale faster & more effectively.

And hey, as Loreál says, YOU'RE WORTH IT!

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Connect with Shannon:

Shannon’s Podcast Pep Talk for Side Hustlers, featuring Kelsey Formost: Copywriting Secrets with Kelsey Formost of Copy Class https://podcasts.apple.com/us/podcast/copywriting-secrets-with-kelsey-formost-of-copy-class/id1367475819?i=1000504496432

Shannon’s Facebook: https://www.facebook.com/wpbffshannon

Shannon’s Instagram: https://www.instagram.com/shannonlmattern/

Shannon’s Twitter: https://twitter.com/shannonlmattern

Shannon’s Pinterest: https://www.pinterest.com/shannonlmattern/

Shannon’s YouTube: https://www.youtube.com/channel/UCWsgds8giB5ilvCMD7sLMRQ

Shannon’s LinkedIn: https://www.linkedin.com/in/shannonmattern/

Shannon’s Website: Shannon Mattern: https://shannonmattern.com

Connect with Kelsey: